How to Detect Email Bounces

When an email fails to reach its intended recipient, that’s called a bounce. It can happen for many reasons, from the contact’s inbox being full to a server issue at their email provider. It’s important to detect email bounces and act on them to avoid poor deliverability rates and having your emails labeled as spam.

The best way to reduce email bounces is by maintaining good list hygiene and ensuring that your emails are sent to valid email addresses. This is the only way to guarantee that your campaigns will be delivered and will avoid a high bounce rate, which makes mailbox providers think that you’re a spammer (even if you aren’t).

In addition to standard codes such as “soft” or “hard,” email service providers can provide more specific explanations for why an email has bounced. It’s also important to note that different email service providers may classify bounces differently, so it’s best to monitor your bounce rates and take action if necessary.

Soft Bounces

This type of bounce indicates that the email address you tried to send to is invalid, mistyped, or currently nonexistent. This type of bounce should be corrected and removed from your contact list before resending the message.

A soft bounce can also indicate that the email you attempted to send was too large for the recipient’s mailbox or their server. You should reduce the size of your email messages to ensure that all recipients can receive them.

Talos Reputation API

Using a broad set of attributes to evaluate a host, the Talos Reputation API provides a highly granular reputation score. This score is grouped into Good, Neutral and Poor for simplicity.

The Talos Reputation API allows you to make casual lookups against the Talos File Reputation system that is used by the Cisco Secure Firewall, ClamAV, and open-source Snort products. The information is based on billions of files that have been scanned for malware and other bad behaviors.

Insight into Security: Leveraging the Talos Reputation API

This tool is useful for quickly assessing your deliverability risk from a web property perspective. By integrating this into your workflows you can instantly determine if there are significant problems that may impact deliverability.

Another helpful tool to evaluate your reputation is MXtoolbox. This is an excellent free tool that performs many tests to help you improve your deliverability. It can help you get on the right track to improving your email reputation and it also checks that your SPF and DKIM are properly configured.

To use this, you must have a FortiSOAR(tm) server with an active connection to the Talos Threat Intelligence Feeds connector. When you click the Let’s Start by Fetch Sample Data button, the configs are pulled to set up field mapping between FortiSOAR(tm) and the Cisco Talos Feeds. Once the configurations are set, you can fetch the feeds with a simple connector action or ingestion playbook. Once the feeds are fetched, you can configure your fields in Umbrella Investigate and then send suggestions to Talos for consideration via the Connector Action.

Send Email Google Sheets – Two Ways to Send Emails Using Send Email Google Sheets

Send Email Google Sheets is a handy feature for those who need to send multiple emails in a scheduled automation based on data in a spreadsheet. This can be useful for a variety of reasons, from work to personal use.

Enhance Your Productivity: Email Integration with Google Sheets

This article shows you a few ways to do this, from creating your own Google Sheets to using third-party apps that offer the feature. Depending on your preferences and level of comfort with coding, either one of these options should be suitable for you.

The first method uses a Google Apps Script function to create a Gmail draft template with placeholder tags that correspond to the spreadsheet data. Once the template is created, the script will run, automatically populating the email with the appropriate data.

You will need to authorize Lido to access your spreadsheets, which can be done in a few easy steps. Once you do, Lido will start collecting data and updating the records in your spreadsheet. You can check the progress of your automation by visiting your Tracking Report in the right sidebar.

The second method uses Mailmeteor to convert and email your spreadsheets as PDF, Microsoft Excel XLSX or CSV files to email recipients. You can also specify a specific sheet or even a range of cells in the spreadsheet. Mailmeteor also offers a built-in email editor that makes it easy to compose your emails and even allows you to include HTML templates. However, it’s important to keep in mind that heavily stylized emails might not render properly on some mailbox providers.

Website Device Fingerprinting

website device fingerprinting

Desktop device fingerprinting is a powerful technique that enables digital marketers to identify the devices that visit their sites, and glean a wealth of customer information. This data is used to build a profile of a user’s unique device attributes and characteristics, allowing them to target ads and content more effectively. While the advantages of fingerprinting are clear, its use by websites to track users across multiple sites and platforms is a significant privacy violation that must be addressed.

Traditionally, browser and device fingerprinting worked through browser-specific attributes, such as screen size, color depth, web plugins (like JavaScript), operating system, and more. However, the latest techniques go beyond your browser to identify specific devices and their identifiers. This data is then combined to create a unique hash that can identify devices even when they change browsers or use a proxy server. This enables cross-browser tracking, which is the foundation of a new method of fingerprinting that allows for more accurate and precise identification than ever before.

Unlocking the Potential of Website Device Fingerprinting: A Comprehensive Guide

As the popularity of fingerprinting grows, some major ad tech vendors have been accused of using it as a backdoor to bypass cookie restrictions. For example, in the wake of Google’s decision to ban third-party cookies, fingerprinting has emerged as an alternative persistent identifier for tracking purposes.

The most effective defense against this method is to use a privacy-focused web browser, such as Mozilla Firefox with the Privacy Badger extension, Brave Browser, or Tor Browser. These browsers are designed to obfuscate or obscure the data used for fingerprinting, and they also include features like tracking protection, private browsing mode, and VPN support that help keep your internet traffic secure.

How an Email Verification Service Works

email verification service

Email verification is a process that is necessary for businesses to ensure that their emails are being delivered to the correct people. Unverified emails can result in bounces and poor deliverability rates, which can hurt your company’s reputation as a sender.

An email verification service enables companies to verify the authenticity of email addresses and remove invalid, inactive, or irrelevant ones from their lists. This improves their email campaigns and marketing campaigns by ensuring that their messages reach the right people at the right time.

How an email verification service works

There are a few key steps that are typically followed in the verification process. The first step involves validating each address by checking its formatting rules. This ensures that it is in line with the standard and provider-specific requirements.

Email Verification Services: Benefits, Risks, and How to Choose the Right One for Your Business

The second step entails testing the MX and DNS records to confirm that they are active. This also checks whether the mailbox is in use and can receive email messages.

Third step is to check for disposable or temporary email addresses that are designed to self-destruct after a specific period of time has passed. These addresses are often used for phishing and spam.

Using a verification service can help eliminate false addresses that could have been included in the mailing list by mistake, which would result in higher open rates and fewer bounces. Furthermore, the verified data on your mailing list is more accurate and reliable. This will save you money and time, as well as ensure that your email campaigns are successful.