Email verification is a process that is necessary for businesses to ensure that their emails are being delivered to the correct people. Unverified emails can result in bounces and poor deliverability rates, which can hurt your company’s reputation as a sender.
An email verification service enables companies to verify the authenticity of email addresses and remove invalid, inactive, or irrelevant ones from their lists. This improves their email campaigns and marketing campaigns by ensuring that their messages reach the right people at the right time.
How an email verification service works
There are a few key steps that are typically followed in the verification process. The first step involves validating each address by checking its formatting rules. This ensures that it is in line with the standard and provider-specific requirements.
Email Verification Services: Benefits, Risks, and How to Choose the Right One for Your Business
The second step entails testing the MX and DNS records to confirm that they are active. This also checks whether the mailbox is in use and can receive email messages.
Third step is to check for disposable or temporary email addresses that are designed to self-destruct after a specific period of time has passed. These addresses are often used for phishing and spam.
Using a verification service can help eliminate false addresses that could have been included in the mailing list by mistake, which would result in higher open rates and fewer bounces. Furthermore, the verified data on your mailing list is more accurate and reliable. This will save you money and time, as well as ensure that your email campaigns are successful.