To most common search terms moz, you must understand the language your audience uses to search. This can be done by talking to customers, browsing forums and communities, and doing your own keyword research with tools like Moz Keyword Explorer. Once you know what people are searching for, you can discover keywords that will drive relevant traffic to your site.

How can I practice SEO skills?

Keywords are also the basis of white hat SEO (search engine optimization practices that follow webmaster guidelines) and can help you improve the quality of your website, increase organic traffic, and achieve your business goals. You can learn more about the basics of keyword research and using the Moz Keyword Explorer tool in our free tutorials.

With the Moz Keyword Explorer tool, you can find keyword ideas, evaluate the competition, and more! To begin, select “Keyword Suggestions” from the left-hand menu and enter a seed keyword. For example, “cloud migration services.” Moz will then generate up to 1,000 relevant suggestions and provide you with essential metrics for each one, such as Search Volume, Organic CTR, and Keyword Difficulty.

Singular keywords are typically broad and are a great place to start your research. They usually have high Search Volume but can be difficult to rank for due to their massive competition. Long-tail keywords are more specific and can be easier to rank for. They often indicate a higher intent, meaning users are further along in their buying journey and are comparing products or brands to make a decision. Navigational keywords are another type of long-tail keyword. These are searches where searchers are looking for a website or page, and can include specific specifications such as a URL or a location.

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